MIRAÉ Gelato: Logo Design and Branding
MIRAÉ Gelato is a premium artisanal gelato brand designed for modern consumers who value quality, aesthetics and elevated everyday experiences. Positioned as a contemporary, minimalist dessert brand, MIRAÉ blends exceptional flavors with refined visual storytelling.
ABOUT THE PROJECT
Targeting aesthetically conscious urban professionals aged 25—40, particularly in major U.S. cities such as Los Angeles and New York, the brand emphasizes clean design, premium ingredients and a lifestyle-driven identity. With its elegant packaging, muted color palette and design-forward approach, MIRAÉ transforms gelato from a simple treat into a modern luxury experience that celebrates taste, beauty, and mindful indulgence.
BRAND COLORS
HEX : #8FA189RGB: 143 161 137
HEX : #4B3F39RGB: 75 63 57
HEX : #D6A7A1RGB: 214 167 161
